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Sense of Security Promotional Video

Sense of Security are security consultants based who specialise in it security, penetration testing / pen testing and PCI compliance / PCI security. IVEDC produced a short promotional video that quickly summarises the main activities of the company. We are currently planning series of mini videos focusing on more specific information security activities offered by this company such as reviews / testing / audits, PCI DSS, vulnerability, network and database risk assessment. For more information visit: http://www.senseofsecurity.com.au/

About the video

Sense of Security's Promo Video; Sense of Security, a computer security consulting group, recently put together a brief, briskly-paced promotional video to highlight their services in attention-capturing style. As a preliminary introduction to the company and an attractor of potential customers, the video lacks specific details but makes up the gap with its sleek production, and is clearly deliberate in that regard.

The verbal framework around which this video hangs is very much threadbare and essential, with carefully chosen words selected to communicate key points efficiently and powerfully. These phrases are the company's primary services: "Penetration testing," "IT Security Strategy," "PCI Compliance," "IT Security Audits," "Application Security."

The style of the video is that which people have come to associate with the internet, computing and modern high-technology in general. Set against a stark black background, as perhaps a visual representation of the vast inner space of the world wide web, the company's slickly designed logo blurs into focus, rotating slowly, before quickly blurring out again moments later. The group's services then take turns in the spotlight, appearing against the darkness in crisp white lettering, always accompanied by a carefully chosen graphic to conceptually enhance the written phrase.

All of this is set to a cool techno tune that inevitably calls The Matrix to mind. The music is timed carefully to open up with its electronic strains over a minimal beat as the video begins, before the entrance of a thumping, head-bobbing rhythm rares the tune up as the video gets going.

The black background with phrases and images appearing and then disappearing in shadowy blur create a strong sense of competence and skill; the ability to solve problems quickly and thoroughly. And the combination of the sleek visual presentation and the catchy music grant the overall appearance of a modern, well-equipped, and utterly effective team.